ABOUT US

We are proud to introduce you to Jeff Prince, original founder of TORKmoto.

TORKmoto Jean-Francois Prince Jeff Prince Ride leader

Jeff is a serial entrepreneur, creating 5 companies so far. He is also self-educated and willing to learn and practice any skills that would help him reach his goals. Over the years, he as learned programming and coding, marketing, and many other technical skills that help him with his career. His real passion for the last years however is motorcycle riding, although he started riding when he was a young boy. This passion drove him to learn new skills, to install accessories on his bike or just to do maintenance on it. Jeff has therefore become the go-to person in his circle of friends when you have a technical question or problem to solve on your bike.

He learned a lot of his skills with the help of Renaud Collard, his mechanic. It's already been 3 years that Renaud is helping him, resulting in a budding friendship and three years of motorcycle conversations in his garage until late at night (or early morning!)

They did not know yet, but they were starting to create TORKmoto.

At the end of the summer of 2017, Jeff needed something that would allow him to take his mind out of his work. He needed a motivating project to surpass himself and to satisfy his passion for motorcycles. Jeff was also disappointed to not be able to find a real community, gathering passionate people around power sports, sharing ideas, and tips on the subject and to find a place where you can shop for your accessories at a good price and with lots of information to accompany you in the shopping process, with a sense of community.

That's when he went to visit Renaud and tell him about his idea of ​​creating a new parts and accessories company. His idea was to unite Cycle Pro, which will be celebrating its 15th anniversary in 2018, with his programming and marketing skills to create TORKmoto.

Jeff analyzed the market, through discussions with rider friends, and the fact that several parts he wanted for his bike were not available in Canada allowed him to create the TORKmoto concept. This new company will offer the entire range of power sports products and accessories available on the market, but also will allow the creation of its own high-end product line for motorcycles. A concept similar to Mountain Equipment COOP who sells and distributes many brands, but also its own brand.

In addition, Jeff believes in the importance of having a strong community where everyone can exchange but also have access to a multitude of technical data, mechanical advice or to discover several good, trustworthy ride leaders to venture into more and more interesting adventures.

Jeff is proud to have invested almost all his free time since the fall of 2017 in the creation of this company, which he hopes will allow you to find all the products that you are looking for, but also, over the years, will gather a multitude of ideas to create high-end products that will be appreciated by all. Jeff’s passion is now motivating him to create this enlarged community, gathering bloggers, passionate people and inspiring future riders.

 

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